shiran dickman

Hello! I’m Shiran, a 30-something lady who’s addicted to making and eating sweets. I’m so glad you stopped by because it probably means that you like sugar, too, which means I like you already. I’ll have to warn you though that while reading this blog you may notice you’ve gained a few pounds before setting foot in the kitchen, but don’t worry. That’s completely normal.

As you might guess I have a slight obsession with food, especially if it has sugar and butter in it. I could live on chocolate cakes and babkas, which is kind of what I do already, but luckily I’ve inherited some good genes.

I live with my husband Erez, who loves food almost as much as I do. Cookies always tend to disappear when he’s around. He’s also an integral part of this blog—the technical guy, the spiritual guy, the bread baker, and my favorite taste test buddy, mostly because he likes everything I make. We live right in the center of a huge bustling city, but up here on my balcony the sun is almost always shining and I get to have quiet, slow mornings while sipping coffee and instagramming a bit too much. And if it ever gets lonely, my favorite bakery, coffee shop, or friend is only a block or two away.

shiran dickman

The last few years have been quite a journey. In what seems like another lifetime I studied computer science and worked as a programmer. I went through all that trouble just to realize that I didn’t really like it, so I left it behind and hoped for the best. I then took a little while to think about what I want to do next, during which time I started this blog and baked lots of cakes. It seemed natural to start selling them so I did for a while, but realized I didn’t like that much either. The only thing that made sense and that I wasn’t complaining too much about was blogging, and it became clear to me that this is the one thing I really want to do.

So this is what I do. I bake, I take photos, I write, and in my remaining time I do whatever it is you need to do while self-employed like bookkeeping, technical stuff, and a million of other boring things. And throughout it all, I eat. Perhaps a bit too much, I’d say. It’s hard work, but it’s worth it!

The recipes you’ll find in this blog are the result of my cravings. I bake what I feel like eating, which is usually something that has to do with chocolate, bananas, peanut butter, or caramel. I’m also pretty lazy sometimes, so most of my recipes are simple.

Photography

I fell in love with food photography soon after I started this blog, and it just felt right to write an ebook about it and share everything I learned. If you like my photos and want to learn how I create them, you can find the book here.

I also talk about the technical info about my cameras and lenses here.

Keep in Touch!

If you’d like a glimpse into my life of unsexy zebra pajamas, Nutella sandwiches for breakfast, and way too much food from around the world, check out my Instagram page or join me on Facebook, Pinterest, and Twitter. You can subscribe via email to get all the recipes sent straight to your email for free, or send me a message anytime at prettysimplesweet[at]gmail[dot]com

Now let me get mushy for just a second here. This blog wouldn’t mean much to me if you weren’t a part of it. Thank you for your love, support, kindness, and sweet words that I’m lucky to be reading from my bed every morning. It’s such a nice start to the day!

Now let’s bake some cakes together, ok?

32 Comments

  • Reply
    Sophie Harriet
    May 2, 2014 at 9:24 pm

    Hey Shiran!
    I’ve just recently seen your blog and I think it looks fantastic – anytime I see a new recipe for cinnamon rolls I know I’ve hit the jackpot! I noticed that you only started your blog in October, and having just taken the plunge and started my own, I was wondering if you’d have any tips for a new blogger, or could advise me of some challenges you’ve faced!

    Many thanks, and please keep up with the yummy recipes,

    Sophie

    • Reply
      Shiran
      May 3, 2014 at 11:23 am

      Thank you so much for your kind words Sophie! 🙂 For a while now, I’ve wanted to write a post about the challenges I’ve been having with my blog and give some tips. I’ll e-mail you soon, since I have a lot to say to you 🙂 I wish you the best of luck with your new blog! It’s an amazing experience 🙂

  • Reply
    Tash
    October 16, 2014 at 4:41 am

    This made me giggle! You sound so lovely, you really do have a way with words and a lovely + gentle soft humour that makes me want to keep reading and reading about you!! And hahah I totally understand the way that people assume you carry food everywhere with you…I guess that’s among the better reputations there is to have though, right? 😉

    • Reply
      Shiran
      October 17, 2014 at 6:40 am

      Tash, you are the one that sound so lovely!! I appreciate each one of your comments, they are always so sweet! And definitely – being in this sweet business is something I’m grateful for! It just makes people happy and I love that!

  • Reply
    crisselli
    November 29, 2014 at 10:37 am

    Hi! I just came across your blog and I love it! The fact that all your recipes measurements are in grams and ounces and not only cups (which I find too ambiguous) made me set you in my Toolbar. I’ll be baking your lemon muffins today and will let you know how they turned up. Un saludo!

    • Reply
      Shiran
      November 30, 2014 at 2:01 pm

      Your comment made my day Crisselli, thank you! I love adding gram measurements for those who bake a lot, because it makes things simpler and more accurate. The lemon muffins are amazing, I’m sure you’ll love them 🙂

      • Reply
        iris
        July 28, 2016 at 3:20 pm

        Non-metric users need to practice and your recipes help. I like your work and enjoyed the applesauce loaf cake of yours I sub. buttermilk for yogurt. You are speaking to all of us even experienced bakers returning to the fold (such as me) just want it easier as I get older!!!

  • Reply
    Maayan
    January 15, 2015 at 9:19 am

    I have been reading food blogs for many years and yours is one of the most beautiful ones I’ve ever seen! Glad I found it 🙂

    • Reply
      Shiran
      January 15, 2015 at 11:32 am

      That’s so sweet of you Maayan! Thank you so much! I hope you’ll continue to enjoy it 🙂

  • Reply
    Lyra
    January 24, 2015 at 11:55 am

    Wow I seriously love your blog. I was wondering did you design or get a web designer? Its just so clean and pretty, and your picture are amazing.

    • Reply
      Shiran
      January 24, 2015 at 12:58 pm

      Thank you so much Lyra! I purchased the design from this website. They have a beautiful variety of themes to choose from!

  • Reply
    Molly
    January 30, 2015 at 8:39 am

    What a beautiful and nicely done website! I enjoy your photographs and I baking sweets as well! The photos look like they are right out of a magazine! Quality job!

    http://www.theginghamapron.com

    • Reply
      Shiran
      January 31, 2015 at 3:48 pm

      Thank you so much Molly! I really appreciate it and I’m glad you like my blog! 🙂

  • Reply
    michael
    April 3, 2015 at 1:45 pm

    Hi Shiran. I have a fan oven, what do I pre-heat the oven for your red wine cake????

    • Reply
      Shiran
      April 4, 2015 at 9:41 am

      Hi Michael! For fan ovens, adjust the temperature to 325F/160C.

  • Reply
    Iris
    April 29, 2015 at 3:02 am

    Hi shiran .. This is iris from india.. I sooooo love your blog.. It is eye catching and captivating.. I have made your cinnamon streusal twice already and have sent many people to heaven and back.. Wil be making the pineapple upside down on the weekend followed by the apple pie.. Thank you so much.. Btw which camera do you use?? All your pictures are purrfect!!!!

    • Reply
      Shiran
      April 29, 2015 at 5:28 pm

      Hi Iris! Thank you so much for your kind words 🙂 I use Canon 70D, and I love it!

  • Reply
    Mary
    May 14, 2015 at 10:13 am

    Just discovered your site. Love your way with words 🙂

    • Reply
      Shiran
      May 14, 2015 at 11:14 am

      Thank you so much Mary! You’re so sweet 🙂

  • Reply
    Rami
    August 13, 2015 at 7:29 am

    Hi Shiran,

    We heard about your cakes, Your cakes look incredible, How can we enjoy them?

    Thanks
    Rami

  • Reply
    Christie
    September 11, 2015 at 3:36 pm

    Just stumble into your blog and it makes me smile so much. I’ve been to Paris several times and am returning in November. I hope to enjoy many treats while there.
    J Christina @ http://www.scribblesandsmiles.net

    • Reply
      Shiran
      September 13, 2015 at 9:29 am

      Thank you so much, Christie! Your comment also made me smile 🙂

  • Reply
    Marie
    November 7, 2016 at 11:54 am

    Hello Shiran,
    I’ve just come across your blog whilst searching for a chocolate mouse recipe without eggs. I didn’t stop there though, I kept reading recipe after recipe. Thank you so much for sharing. And I have to say, I love your writing and I am already in love with your personality! As I’ve vouched to make simple foods instead of buying stuff, I’m sure I’ll be a regular visitor on your blog. Thanks ever so much.
    Marie x

    • Reply
      Shiran
      November 9, 2016 at 6:57 am

      You’re so sweet Marie, thank you so much! I hope you enjoy my recipes 🙂

      • Reply
        Marie
        November 20, 2016 at 9:42 am

        I made the mousse twice. My in laws are proper foodies, they run their own food production and they said the mousse was so yummy. In my opinion, the first time it was a bit hard (my fault really, lack of experience) but then yesterday I made it again for my guests, and these are French people, absolute food critics – and they loved it! It was much lighter and more fluffy. I am about to spread out the word now as I’ve been asked for the recipe. Thank you so much Shiran. You make such a difference. x

        • Reply
          Shiran
          November 20, 2016 at 10:40 am

          Thank you so much Marie! 🙂 That’s such a sweet comment, and I’m always happy to help! xx

  • Reply
    Tali
    January 2, 2017 at 2:47 am

    I just stumbled upon this blog and totally fell in love!
    Already marked some recipes to try, on my (non-existing) free time 😀

    • Reply
      Shiran
      January 3, 2017 at 9:05 am

      Thank you so much Tali! 🙂 I hope you’ll enjoy the recipes!

  • Reply
    Carla
    February 1, 2017 at 7:24 pm

    Just came across your blog! Love the recipes! I am also a big city girl (nyc) that can eat multiple desserts! Haha. What city are you based in? What is your fave dessert city that you have visited?

    • Reply
      Shiran
      February 10, 2017 at 7:51 am

      Hi Carla! I live in Tel Aviv, Israel, not as big as NY, but a mini version of it 🙂 I love Paris and NY!

  • Reply
    Mara yafe
    April 23, 2017 at 7:29 am

    Hi Shiran
    Love your blog.. just found it!
    Are you in Tel Aviv? If yes, what is the favorite bakery you aluded to? I am never happy with bakeries in Israel amd would love a tip on a good one!!!
    I am a long time baker, but now a jewelry designer in profession, but still am sugar obsessed.!

    • Reply
      Shiran
      April 23, 2017 at 3:26 pm

      Hi! Yes, I’m from Tel Aviv, and thank you! There are amazing bakeries here! Some of my favorite places are Bakery, Delicatessen, Dalal, Reviva & Celia, Lachmanina, Breads bakery, le moulin, and there are more!

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