Hello! I’m Shiran, a 30-something lady who’s addicted to making and eating sweets. I’m so glad you stopped by because it probably means that you like sugar, too, which means I like you already. I’ll have to warn you though that while reading this blog you may notice you’ve gained a few pounds before setting foot in the kitchen, but don’t worry. That’s completely normal.
As you might guess I have a slight obsession with food, especially if it has sugar and butter in it. I could live on chocolate cakes and babkas, which is kind of what I do already, but luckily I’ve inherited some good genes.
I live with my husband Erez, who loves food almost as much as I do. Cookies always tend to disappear when he’s around. He’s also an integral part of this blog—the technical guy, the spiritual guy, the bread baker, and my favorite taste test buddy, mostly because he likes everything I make. We live right in the center of a huge bustling city, but up here on my balcony the sun is almost always shining and I get to have quiet, slow mornings while sipping coffee and instagramming a bit too much. And if it ever gets lonely, my favorite bakery, coffee shop, or friend is only a block or two away.
The last few years have been quite a journey. In what seems like another lifetime I studied computer science and worked as a programmer. I went through all that trouble just to realize that I didn’t really like it, so I left it behind and hoped for the best. I then took a little while to think about what I want to do next, during which time I started this blog and baked lots of cakes. It seemed natural to start selling them so I did for a while, but realized I didn’t like that much either. The only thing that made sense and that I wasn’t complaining too much about was blogging, and it became clear to me that this is the one thing I really want to do.
So this is what I do. I bake, I take photos, I write, and in my remaining time I do whatever it is you need to do while self-employed like bookkeeping, technical stuff, and a million of other boring things. And throughout it all, I eat. Perhaps a bit too much, I’d say. It’s hard work, but it’s worth it!
The recipes you’ll find in this blog are the result of my cravings. I bake what I feel like eating, which is usually something that has to do with chocolate, bananas, peanut butter, or caramel. I’m also pretty lazy sometimes, so most of my recipes are simple.
I fell in love with food photography soon after I started this blog, and it just felt right to write an ebook about it and share everything I learned. If you like my photos and want to learn how I create them, you can find the book here.
I also talk about the technical info about my cameras and lenses here.
Keep in Touch!
If you’d like a glimpse into my life of unsexy zebra pajamas, Nutella sandwiches for breakfast, and food from around the world, check out my Instagram page or join me on Facebook, and Pinterest. You can subscribe via email to get all the recipes sent straight to your email for free, or send me a message anytime at prettysimplesweet[at]gmail[dot]com
Now let me get mushy for just a second here. This blog wouldn’t mean much to me if you weren’t a part of it. Thank you for your love, support, kindness, and sweet words that I’m lucky to be reading from my bed every morning. It’s such a nice start to the day!
Now let’s bake some cakes together, ok?